Start with Durriya

Finances figured out for you

Maya is a real Fruitful Member

Andrew is a real Fruitful Guide

Raquel is a real Fruitful Guide

Daniela is a real Fruitful Member

Durriya is a real Fruitful Guide

Steph is a real Fruitful Member

Sharise is a real Fruitful Member

Rebecca is a real Fruitful Guide

Misha is a real Fruitful Member

Colin is a real Fruitful Guide

Work with a Fruitful Guide who understands you. Get organized, optimized, and on track to hit your goals in no time.

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Guides that help you grow

Talk to someone who understands you and your money. Make progress and feel empowered.

Andrea Easterling
CFP® Professional
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Andrew Rotz
CFP® Professional
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Bri Sullivan
CFP® Professional
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Matt Becker
CFP® Professional
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Mckenna Wieser
CFP® Professional
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Raquel Tennant
CFP® Professional
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Membership
Benefits

Get expert advice and access to smarter, simpler ways to save and invest all in one place.

Guidance

Talk to a human. An expert. A Fruitful Guide.

  • Dedicated advice and support on all aspects of your finances from a Fruitful Guide.
  • 1-to-1 video sessions focused on organizing 
your finances, building wealth, and making 
real progress.
  • Ongoing progress check-ins, quick syncs and anytime messaging.
  • A clear blueprint to hit your goals with simple steps that your Guide helps you implement.
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Save

Earn 5% on savings set up for your goals.

  • 5.00% APY savings account, more than 10x the national average*.
  • Dedicated savings spaces for all of your 
specific goals.
  • Automated transfers that power your progress.
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Invest

A smarter way to start or scale your investing.

  • Portfolios built by experts, an investment approach tailored to you.
  • Advice from your Fruitful Guide at every step.
  • 0% management fees.
  • No investment minimums - start with as little as $1.
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“More than just feeling less stressed about my finances, I feel a lot more in control of my life!”

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Maya
Real Fruitful Member

Our members
make moves

Hear inspiring stories from real members
making real progress.

Daniela
Event Producer
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Sharise
Lead Data Engineer
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Misha
Founder
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Steph
Brand Director
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Maya
Product Manager
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The people in these videos are real Fruitful Members who were paid in cash for their time and participation in this series. We think that is fair.¹

Each testimonial reflects the individual Member's experience as an advisory Client and is not intended to represent any other Member's or Client's experience.

We believe in the integrity of this approach and that, outside the conflict of interest present due to compensation, no other conflicts apply to these testimonials.

These Client testimonials were given in October 2023, represent the opinions of each Member at that time, and may have been edited for brevity and clarity.

What's included

Fruitful Membership

Membership is risk-free for 30 days

Try Fruitful for 30 days! Not your thing? Get a full refund. No fuss.

Solo
Joint

All plans provide access to

Expert advice and support from your dedicated Guide, a CFP® Professional

5.00% APY High Yield Savings Account, more than 10x the national average*

1-to-1 video sessions focused on hitting your goals with progress check-ins, quick syncs and anytime messaging

Tailored investment portfolios with expert support at every step and no management fees

Your goals
are ours too

We’ll guide and support you though all money moments and milestones.

Plan for
a family

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Manage money better

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Deal with debt

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Save and invest smarter

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Buy the perfect home

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Go on a dream vacation

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Eliminate money stress

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Change job or career

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Frequently asked Questions

What is Fruitful?

Fruitful is a financial wellness membership that provides access to:

1. Expert advice and support from a dedicated Fruitful Guide, who is a CERTIFIED FINANCIAL PLANNER™ Professional that helps with all aspects of your finances.

2. A 5.00% APY High Yield Savings Account, more than 10x national average*

3. Tailored investment portfolios with expert support at every step and no management fees.

The combo of these 3 core benefits allows our members to organize and optimize their finances in a way that’s simple, smart, stress-free, and sustainable. Members can improve their finances, make real progress toward goals, and eliminate stress. That sounds nice!

*Rates according to FDIC Monthly Rate Cap Information as of February 16, 2024.

Why is it good?

Thinking about money can be stressful and confusing. It’s all too common to have looming anxiety about your finances, feel overwhelmed, or be unsure about how to make progress toward your goals. Our all-encompassing membership makes managing your money easy, effective, and empowering. That means providing a real expert human to support and advise you at every turn. That means creating a blueprint with easy-to-implement steps. That means simpler, smarter ways to save and invest that support your personal goals. And that means doing it all at a transparent, more affordable cost.

Do I need to be a Fruitful Member to access all member benefits?

Yes, an active Fruitful Membership is required to work with a Fruitful Guide as well as open and maintain a high yield savings account and investment management account(s). Handling your finances should be simple and seamless, so our membership provides complementary services and tools that help members unlock real progress at a great value. Also, there are no additional fees or costs beyond your subscription.

How do I connect with my Guide?

We’ll set-up and work through 1-to-1 video sessions focused on organizing your finances, setting goals, building wealth, and making real progress. Once we’ve built a strong foundation, we’ll help you keep growing while adapting to whatever life throws your way by providing ongoing advice and support through regular progress check-ins, quick syncs, and anytime messaging. Feel supported at every stage of your journey, wherever it leads.

What credentials do Fruitful Guides have?

All Fruitful Guides are CERTIFIED FINANCIAL PLANNER™ Professionals, the highest level of credibility in personal finance. This means all Guides have met intensive education, training and ethical standards, are equipped to help Members with all aspects of their finances in a capable and trustworthy way, and are required to act as fiduciaries for Members. Guides are additionally registered as investment adviser representatives with Fruitful, an SEC-registered investment adviser.

What can Fruitful Guides help me with?

Any part of your life that involves money. Our Guides provide support and advice on each aspect of members' financial worlds while considering all aspects - from managing monthly finances and getting organized to saving and investing, from buying a home to negotiating compensation and choosing benefits, from strategizing around taxes to starting a family and combining finances, and from retirement to insurance and legacy planning.

Can I change my Fruitful Guide?

Yes, you can change your Fruitful Guide at any time, for any reason. We’re committed to your success, and we'll make sure we find the right Guide for you.

How much does Fruitful cost?

Our pricing is simple and transparent — $92 per month with a quarterly membership and discounts at longer durations. That’s less than half of the cost of traditional advisory firms.² Fruitful members also get access to unique benefits like 5.00% APY on savings and tailored investment portfolios with no management fees and no minimums. We never try to sell financial products to members and our pricing doesn’t change based on your financial profile or complexity. There are no setup or onboarding fees to become a member.

2Cost of traditional advisory firms sourced from The Kitces Report, Volume 2, 2022, Figure 61. Distribution Of Typical Annual Retainer Fee.

How does that compare to the cost at other financial companies?

On average, financial planning services cost $250 an hour or about $3,000 per year. Investment managers typically charge 1% on assets managed at a minimum of $250,000.²

2Cost of traditional advisory firms sourced from The Kitces Report, Volume 2, 2022, Figure 61. Distribution Of Typical Annual Retainer Fee.

Why can I trust Fruitful with my money?

Fruitful is an investment adviser registered with the U.S. Securities & Exchange Commission (“SEC”) that employs full-time Financial Guides, all of whom are investment adviser representatives registered with the SEC and CERTIFIED FINANCIAL PLANNER™ Professionals. Our Financial Guides have previously worked at top advisory firms like Morgan Stanley, Fidelity, and Merrill Lynch.

Investments in members' accounts are held at and cleared by APEX Clearing Corporation, member FINRA/SIPC, who custodies over $120 billion in total assets as of June 2023. High Yield Savings Accounts and deposits are held at Emigrant Bank, Member FDIC and founded in 1850. Learn more about Fruitful in our Legal Documents.

How do I start?

Choose your Guide, sign-up to become a Fruitful Member (try it risk-free for 30 days), and schedule your 1st session. Tell us about you. Hear about us. Your financial wellness journey just started.

What if I’m not sure Fruitful is the right fit for me?

Good news - your Fruitful membership is risk-free for the first 30 days. We’re confident you’ll feel better and do better in no time. But if you decide it’s not a great a fit for you, you can cancel your membership in the first month and get a full refund—guaranteed.

As a member, how can I reach support?

Our hospitality team provides phone and email support Monday through Friday 8 AM – 6 PM ET and 8 AM – 9 PM ET respectively. The team responds to emails within 24 hours, but usually much quicker. Members can also schedule unlimited phone or video sessions as well as message anytime with their dedicated Fruitful Guide.

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Andrea Easterling
CFP® Professional

Andrea has 8 years of financial planning and advising experience. She thrives on inspiring people to confidently take control of their finances with tailored advice and easy-to-apply education. She previously worked at the fintech company Pattern and, before that, Mercer Advisors. Outside of work, Andrea orchestrates the offense as point guard of her local women's basketball team.

Andrea
's
style
⚡ Empowering
💡 Insightful
🧮 Analytical
Andrew Rotz
CFP® Professional

Andrew has worked in financial services since 2012. He loves seeing the relief that comes when he helps his Members alleviate a major stressor in their financial lives. He's worked at Fidelity Investments, built a bespoke financial wellness program at NC State University, and his own firm while also serving in the US Navy. He loves exploring the Star Wars world with his two boys, traveling around the real world, and history!

Andrew
's
style
💬 Conversational
🙌 Dedicated
🧠 Open-minded
Bri Sullivan
CFP® Professional

Brianna has 7 years of planning and advising experience. She’s deeply committed to helping people make more informed money decisions at every step of their financial journey. She previously worked at Merrill Lynch in wealth management. In her free time, Brianna’s into exploring the Pittsburgh food scene, jamming to Taylor Swift in spin class, and reading while cozying up with her cats, Randy and Jim Bob.

Bri
's
style
📣 Supportive
✅ Proactive
🤝 Collaborative
Matt Becker
CFP® Professional

Matt has 10 years of financial planning experience and another 6 years working in early-stage technology. He's passionate about getting to know his members, what they value, and what they truly want out of life so money can empower them to be the fullest versions of themselves. Matt previously ran his own practice working mostly with young families. His favorite thing in the world is coaching his boys' soccer teams.

Matt
's
style
❤️ Empathetic
🤝 Collaborative
📚 Resourceful
Mckenna Wieser
CFP® Professional

Mckenna has 7 years of financial planning and advising experience. She’s passionate about taking big, complicated life decisions and making them approachable, digestible, and exciting. She’s previously worked at Charles Schwab, helping families in all stages of life meet and exceed their goals with confidence. She loves to travel, go see live music, read, and hang with her dogs Bowser and El.

Mckenna
's
style
🫶 Committed
👁️‍🗨️ Perceptive
✅ Thorough
Raquel Tennant
CFP® Professional

Raquel has 5 years of financial planning experience and a passion for helping people reach their goals in a way that aligns with their values. She previously worked at 2050 Wealth Partners, helping young families and entrepreneurs make progress and build confidence. She's adventurous and loves to travel, cliff dive, and snorkel.

Raquel
's
style
😊 Friendly
🔍 Detailed
💫 Enlightening
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