Money Pros that make progress and peace of mind effortless.
All Fruitful Guides are:
CERTIFIED FINANCIAL PLANNER™ Professionals, the highest level of credibility in personal finance.
Focused on building and supporting your personal money system.
Experienced and helpful across all aspects of your finances.
Non-judgmental, kind, and human.
A Great Group of Guides
Skilled, supportive, and ready to set you up for success
People love Fruitful.
"It’s given me a lot of peace and clarity around my finances."
Money has always felt like a suffocating experience. Working with our Fruitful coach has, for the first time our lives, made us feel like we were putting our money where it mattered most. The low subscription cost is well worth its weight in gold.
"It has been pivotal with major life decisions."
"I'm excited about the milestones that I've hit."
Christy
Have Already Referred 4 Happy Friends!
"I don't feel like I'm flying by the seat of my pants."
Jen S.
Over a year with Fruitful and thrilled !
Jason F.
Fruitful has been life changing
Written starred ratings and reviews are provided by Trustpilot and may not represent the experience of all clients. No compensation was provided for reviews. Ratings and reviews are not indicative of future performance. Please visitTrustpilot.com/review/fruitful.comto see all reviews. Pictured Members are current Members we paid in cash for participating in this testimonial series. This could create a conflict of interest. Each video is edited to be clear, concise and reflect the experiences of an individual Member, not others, at the time of filming. These testimonials don’t guarantee future performance or success3.
Build your future now.
For free.
Know exactly where every paycheck should go
Automatically fund bills, spending, savings & goals
Get 1-on-1 help from a financial professional
Grow your money with pro investment management
Earn up to 4.00% APY1 on all of your cash
Earn up to 2% cash back on spend2
Frequently asked Questions
Fruitful is a personal finance platform that shows you what to do with your money, then makes it happen. You get a money system built for you, 1-on-1 help from CFP® professionals, and smarter ways to spend, save, and invest, all working together to keep you organized and moving toward your goals.
Your Money Map is the personalized plan for your money. It shows you exactly where every paycheck should go, across bills, spending, saving, investing, and when you’ll hit your goals. Then Fruitful helps you put it all into action automatically.
There’s no cost to get started with Fruitful. You can get fully set up, meet with your Guide, use your money system, and access Fruitful’s financial products with no membership fee. Some fees may apply depending on how you invest.
When you sign up, your first 3 months of Premium are included at no cost. After that, you can keep Premium for $999/year or continue with Fruitful at $0 membership. Either way, your Money System keeps working for you.
Premium gives you more ongoing access to your Guide, higher rewards, and no investment management fees.
Think of your Guide as a personal financial expert. They’re a CFP® professional who gets to know you, your money, and your goals, then helps you fine-tune your Money Map, make smart decisions, and put your plan into action.
Every Fruitful Guide is a CERTIFIED FINANCIAL PLANNER™ professional, which means they’ve met rigorous standards for education, experience, and ethics, and are required to put your interests first. They’re also registered investment adviser representatives with Fruitful.
We’ll get your money system set-up and working through 1-to-1 video sessions focused on organizing your finances, setting goals, building wealth, and making real progress. Once we’ve built a strong foundation and set up your system, we’ll help you keep growing while adapting to whatever life throws your way by providing ongoing advice and support through anytime messaging and ongoing sessions. Feel supported at every stage of your journey, wherever it leads.
Learn more about what’s included in your membership here.
At Fruitful, your money is held with established financial institutions built to keep it safe.
Fruitful Cash accounts are held at Emigrant Bank, Member FDIC, a bank founded in 1850 and one of the largest privately held banks in the country.
Your investments are held and cleared by Apex Clearing Corporation, Member FINRA/SIPC, one of the largest investment custodians in the U.S. Apex holds more than $276 billion in assets.
And the people helping you make financial decisions are held to high standards, too. Fruitful Advisory is an SEC-registered investment adviser, and every Fruitful Guide is a CERTIFIED FINANCIAL PLANNER™ professional and investment adviser representative.
For general inquiries, email hello@fruitful.com.
For member support, email support@fruitful.com.
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