Start with Durriya

Our pricing is simple and transparent

...and less than half² the cost of traditional advisory firms.

What's included

Fruitful Membership

Membership is risk-free for 30 days

Try Fruitful for 30 days! Not your thing? Get a full refund. No fuss.

For just you
For you and your partner

All plans provide access to

Expert advice and support from your dedicated Guide, a CFP® Professional

5.00% APY High Yield Savings Account, more than 10x the national average*

1-to-1 video sessions focused on hitting your goals with progress check-ins, quick syncs and anytime messaging

Tailored investment portfolios with expert support at every step and no management fees

© Fruitful 2024 — All rights reserved. “Fruitful” refers to Fruitful, Inc. and its separate, affiliated subsidiaries. Fruitful, Inc. is an investment adviser registered with the U.S. Securities & Exchange Commission, offering investment advisory products and services exclusively to Members with an active Subscription. Learn more about Fruitful in our Form CRS.

This information is provided by Fruitful for educational and illustrative purposes only and is not considered an offer, solicitation of an offer, advice, or recommendation to buy, sell, or hold any security. All investing involves risk, including the risk of losing the money you invest, and past performance does not guarantee future performance. Rebalancing cannot assure a profit or protect against loss in a declining market. Fruitful relies on information from various sources believed to be reliable, including information from its Members, Clients, and other third parties, but cannot guarantee the accuracy or completeness of that information.

Fruitful is a financial technology company, not a bank. Deposit accounts provided by Emigrant Bank, Member FDIC. Funds in the bank accounts are insured for up to $250,000 per depositor, depending on the ownership category. Interest rates are variable and subject to change at any time. These rates are current as of July 18, 2024.

² Cost of traditional advisory firms sourced from The Kitces Report, Volume 2, 2022, Figure 61. Distribution Of Typical Annual Retainer Fee.

*Posted to the website as the average national deposit rate on savings in the top left cell of the rate table, as of July 18, 2024.

Fruitful is not affiliated with, sponsored, or endorsed by the companies listed, described, or featured on its site. Company logos or trademarks used do not imply endorsement and are the property of their respective owners.