
What Can 529 Plans Be Used For?
Everyone who uses a 529 plan gets the benefit of tax-deferred growth, and all of those earnings can be withdrawn tax-free for qualified education expenses. Depending on where you live, you may also get a state income tax deduction for your contributions.

Everyone who uses a 529 plan gets the benefit of tax-deferred growth, and all of those earnings can be withdrawn tax-free for qualified education expenses. Depending on where you live, you may also get a state income tax deduction for your contributions.
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529 savings accounts are one of the most popular college savings vehicles, and for good reason.
Everyone who uses a 529 plan gets the benefit of tax-deferred growth, and all of those earnings can be withdrawn tax-free for qualified education expenses. Depending on where you live, you may also get a state income tax deduction for your contributions.
Those tax breaks are powerful, but they come with some rules on how the money can be used, and potential penalties if it’s not used correctly. In this post we’ll explain exactly what a 529 plan does and doesn’t cover, as well as the alternative savings vehicles available to you, so that you can make the right decision for you and your family.
What Expenses Can a 529 Plan Cover?
One of the biggest benefits of a 529 plan is the fact that you can withdraw the money tax-free for qualified education expenses. The biggest downside is that if you use the money for anything else, the earnings in the account are taxed and also subject to a 10% penalty.
So, what counts as a qualified education expense? It’s a longer list than you might think and includes the following:
- Tuition and Fees: The most obvious use of a 529 plan is to pay for tuition and required fees at an eligible college or university. This can include undergraduate, graduate, and even vocational programs.
- Room and Board: Funds from a 529 plan can be used to cover the cost of living on campus or off-campus housing, as long as the student is enrolled at least half-time. Off-campus housing expenses are typically capped at the school’s published cost for room and board.
- Books and Supplies: 529 plans also cover required textbooks, software, and supplies necessary for enrollment or attendance in a qualified education program.
- Computers and Technology: If your child needs a computer, internet access, or software for their studies, a 529 plan can be used to pay for those expenses.
- K-12 Education: In recent years, 529 plans have been expanded to allow up to $10,000 per year to be used for K-12 tuition at private, public, or religious schools. Not all states allow for this though so you’ll want to check before moving ahead.
- Student Loan Repayment: Another newer benefit is that 529 savings accounts can be used to repay student loans, up to a lifetime limit of $10,000 per beneficiary (and each of the beneficiary’s siblings). This gives families an additional option when it comes to paying off debt.
What a 529 Plan Doesn’t Cover
While 529 plans are flexible, they don’t cover everything. Non-qualified expenses include things like health insurance, transportation, extracurricular activities, and non-required books and equipment. It would also include withdrawals for anything that isn’t related to education, like if you needed the money to help support your day-to-day living expenses.
Any time you make a non-qualified withdrawal, the earnings portion of that withdrawal is taxed and subject to a 10% penalty.
What If Your Child Doesn’t Go to College?
One of the biggest worries members have around 529 plans, and frankly my biggest concern as well, is what happens if they don’t need the money for college. Their child might not go to college, they might get a scholarship, or it might not cost as much as they expected, and they don’t want to face unnecessary penalties.
The good news is that 529 plans are more flexible than you might think. Here are some things that you do with the money if the child you saved it for doesn’t end up needing it for their undergraduate education:
- Scholarships: If your child receives a scholarship, you can withdraw that amount from your 529 savings account without penalty. You will still be taxed on the earnings.
- Transfer the Beneficiary: You can change the beneficiary on a 529 plan to another family member—such as a sibling, cousin, grandchild, or even yourself—without penalties.
- Vocational or Trade Schools: Many vocational or trade schools are considered eligible institutions under 529 plan rules, so the funds could still be used for qualified educational programs outside of traditional college settings.
- Save for Graduate School: If your child decides to pursue further education later in life, the money can remain in the 529 plan and be used for graduate school.
Alternatives to a 529 Plan
While 529 plans are an excellent tool for education savings, they aren’t the only option. And in some cases they may not even be the best option.
Here are some alternative investment accounts that you can consider when saving for college, including the pros and cons of each:
Roth IRA for College Savings
While Roth IRAs are mainly seen as retirement accounts, they can also be a helpful way to save for college. Here’s why:
- Tax-deferred growth: Investments grow tax-free while they’re in the account.
- Penalty-free contributions: You can withdraw the amount you’ve contributed anytime, for any reason, without taxes or penalties.
- Education expenses exception: If you tap into the earnings before age 59.5 for qualified higher education expenses, you’ll avoid the usual 10% early withdrawal penalty (though the earnings will still be taxed).
- Retirement flexibility: If college funds aren't needed, the money stays put and keeps growing for your retirement.
Maxing out retirement savings—like a Roth IRA—often makes more sense than starting a 529. It ensures you're securing your own financial future first and leaves room to use the funds for other needs down the line. If you are on track for retirement savings anyway (via things like your Roth IRA, 401k, etc) and have extra on top to contribute to college, the tax savings make more sense in a 529 account.
Taxable Brokerage Account
The biggest downside of using a taxable brokerage account is that there are no tax breaks available. No deduction. No tax-deferred growth. No tax-free withdrawals.
However, you can still invest in a tax-efficient manner and you get the benefit of maximum flexibility. Unlike a 529 savings account or Roth IRA, there are no restrictions on how you use the money and no penalties to worry about. Which means that you can use the money for whatever needs come up, whether that’s college, a home down payment, early retirement, or anything else.
Coverdell Education Savings Account (ESA)
A Coverdell ESA works similarly to a 529 plan, but with some restrictions. Namely, the maximum contribution is just $2,000 per year and there are income limits that may prevent you from contributing at all.
The biggest benefit of a Coverdell ESA is that it can be used for a wider variety of K-12 expenses, not just tuition. You also have access to more investment options, and you still get the benefit of tax-deferred growth and tax-free withdrawals when used for qualified education expenses.
A Coverdell ESA might be the right choice if your focus is on covering small amounts of private school costs or other educational needs before college. (Though as we saw earlier, you can use up to $10k per year from 529s for K-12 expenses, which makes the Coverdell ESA less useful now.)
The Bottom Line: Choosing the Right Plan for You
529 plans are a great way to save for education, thanks to their tax benefits and flexibility to cover a variety of education expenses.
Make sure your financial basics are solid first: an emergency fund in place, high-interest debt paid off, and retirement savings on track. If all of that’s covered, a 529 can be an excellent option. However, if your family has several savings priorities or isn’t certain about future education needs, it might make more sense to focus on more flexible investment accounts.
At the end of the day, the best plan is the one that works for your family’s unique situation. If you need help figuring it all out, Fruitful’s financial guides are here to walk you through your options and create a plan that aligns with your goals—so you can feel confident about your child’s future.
“Fruitful” refers to Fruitful, Inc. and its wholly-owned, affiliated, and separately managed subsidiaries, Fruitful Financial, LLC and Fruitful Advisory, LLC, an SEC-registered investment adviser. To learn more about Fruitful Advisory, LLC please view its Form ADV Part 2 and Form CRS available at www.adviserinfo.sec.gov. Registration with the SEC does not imply any level of skill or training.
This information is provided by Fruitful for educational and illustrative purposes only and is not considered an offer, solicitation of an offer, advice, or recommendation to buy, sell, or hold any security. All investing involves risk, including the risk of losing the money you invest and past performance does not guarantee future performance. Only members of Fruitful have access to products and services across the Fruitful affiliates and subsidiaries.
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Frequently Asked questions
How is personalized investing part of the Fruitful membership?
Fruitful is a financial wellness membership that provides access to:
1. Expert advice and support from a dedicated Fruitful Guide, who is a CERTIFIED FINANCIAL PLANNER™ Professional that helps with all aspects of your finances and builds you a tailor-made money system.
2. 5.00% APY1 Fruitful Cash Accounts where you earn on all your money, whether you plan to save or spend it.
3. A secured charge card connected to your Fruitful Cash Account, meaning you can spend responsibly and get up to 2% cash back2 on all your spending.
4. Tailored investment portfolios with expert support at every step and no management fees.
The combo of these 4 core benefits allows our members to organize and optimize their finances in a way that’s simple, smart, stress-free, and sustainable. Members can improve their finances, make real progress toward goals, and eliminate stress. That sounds nice!
Why might this be better than other investing options?
Many available investing options can present challenges in a couple ways. You can either:
1) pay someone a lot in asset management fees to “manage” your investments, hopefully in line with your goals and risk tolerance; or,
2) go it on your own with robo advisors, hoping you clicked the right boxes to get the investments that align with your goals and risk tolerance immediately and over time.
Having a personal financial Guide advising on and supporting your decisions, combined with our streamlined process for setting up and scaling your investments means that you get a portfolio designed to meet your goals without confusion or the negative impact caused by management fees.
Wait, there are no management fees?
No, we don’t charge management fees on your investment accounts. Fruitful’s membership cost covers all member benefits. We think the absolute worst place for an investment firm to charge their fees is from your investment account because it can slow down the potential growth of your investments, and also requires that more of your portfolio is kept in cash (to be able to pay the fees) — potentially slowing it down even more. Translation - by removing the management fees the money you set aside for investing can be fully working for you, all the time, and your returns will not be eaten away by management fees, allowing them to grow more over time.
What investment options do I have?
Your Fruitful Guide will work with you to recommend the account type and asset allocation that’s right for you based on several factors, including your goals, risk tolerance, and future plans. Our investment approach is data-backed and straightforward. We build low-cost, highly-diversified portfolios primarily using exchange-traded funds (ETFs) and index funds, and may include some mutual funds. Individual stocks and bonds are not included in Fruitful’s investment strategies.
What are the advantages of using Fruitful vs. a robo-advisor?
Robo-advisors often make portfolio recommendations without the full context of your larger financial picture and how that changes over time. For instance, if you told a robo-advisor you have $10k to invest in a brokerage and need the money in 15 years, it might recommend an asset allocation that addresses only that information. That may not be helpful and aligned with the other parts of your financial roadmap. Fruitful believes it’s important to take a step back and ask, “Hey, what else is going on? Do you have credit card debt to pay down, are you buying a house soon, how have you been saving for retirement?” Our financial Guides help you navigate decision making at every step by understanding your entire financial world and optimizing your investment approach accordingly.
How are the investment approaches and portfolios built?
Our Guides tailor members' investment approaches to their personal goals, lifestyles, timelines, and risk-tolerances. Our portfolios are built from a carefully curated list of low-cost index, mutual, and exchange traded funds to minimize expenses and maximize diversification, providing members with broad exposure to different asset classes including domestic, non-US developed, and emerging stocks as well as corporate, government, and international bonds. Our core aim? Striking the risk-reward balance that's right for each member and their unique financial journey.
How do the Fruitful Guides help?
Your financial Guide is like your holistic financial wellness guru — they get a picture of your entire financial life, what’s going on now, and what’s coming down the pipeline to determine how to optimally allocate and invest your money to balance the many priorities you may be juggling. Your Guide will help you choose the right approach based on your goals, tolerance for risk, and timeline, among other factors.
Can I change my investment strategy over time?
Yes, and this is expected and accommodated as your financial goals and priorities shift over time. Your investment strategy is a part of your larger financial strategy that you and your Guide will work on together.
What kinds of accounts are available to Fruitful Members?
Fruitful supports and manages individual, joint, and trust non-retirement accounts as well as Roth, traditional, rollover, simple, and SEP IRAs. We can also provide strategy, ongoing advice, and support on investments not directly managed by us. Fruitful also offers a high-yield cash account. Learn more here.
What are the expense ratios on Fruitful portfolios?
An expense ratio is a yearly fee that mutual, index, and exchange-traded funds charge. If a fund has a 1% expense ratio, you're shelling out $1 for every $100 you put in. High fees can eat into your returns big time. Fruitful managed investment portfolios have an average expense ratio of just 0.048%. That’s really low - around 1/10 of the average expense ratio across the fund industry, which was 0.47% in 2022.¹
¹Mutual fund and ETF expense ratio averages sourced from Vanguard. Link here.
Can I transfer or rollover my existing investment accounts to Fruitful?
Yes! Talk to your Guide about this process and what it means for your current holdings. At Fruitful, our investment approach is built around diversification, so we don’t hold individual stocks or bonds in our Members’ accounts. Not only does this align with our advice, but it helps us keep our costs low and our service seamless. Any positions you transfer in will be sold and reallocated based on the asset allocation you determined with your Guide.
I currently own stock in my employer. Can I transfer that to Fruitful, too?
Our portfolios are designed around diversification using exchange-traded funds, index funds, and sometimes mutual funds. If you want to maintain some employer stock, you should keep that outside Fruitful. That said, your Guide may recommend diversifying some of those holdings, and in that case, you can make a transfer of some stock to Fruitful, where it can be sold and allocated based on your personalized portfolio.
Is my money safe?
Fruitful Cash accounts are held at our sponsor bank – Emigrant Bank, Member FDIC, which was founded in 1850, and is one of the largest privately held banks in the United States.
Fruitful is a financial technology company, not an FDIC-insured bank. Funds in your Fruitful Cash account(s) are held at Emigrant Bank, an FDIC-insured institution. While there, your funds are FDIC insured up to $250,000 and covered in the event of the failure of only Emigrant Bank. Fruitful must meet and satisfy certain conditions for pass-through deposit insurance coverage in the event of Emigrant Bank’s failure.
Fruitful Advisory, LLC, is an investment adviser registered with the U.S. Securities & Exchange Commission (“SEC”) that employs full-time Financial Guides, all of whom are investment adviser representatives and CERTIFIED FINANCIAL PLANNER™ professionals. Investments in member accounts are held at and cleared by APEX Clearing Corporation, member FINRA/SIPC, who custodies over $120 billion in total assets as of June 2023.4

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© Fruitful 2024 — All rights reserved. “Fruitful” refers to Fruitful, Inc. and its separate, affiliated subsidiaries. Fruitful, Inc. is an investment adviser registered with the U.S. Securities & Exchange Commission, offering investment advisory products and services exclusively to Members with an active Subscription. Learn more about Fruitful in our Form CRS.
This information is provided by Fruitful for educational and illustrative purposes only and is not considered an offer, solicitation of an offer, advice, or recommendation to buy, sell, or hold any security. All investing involves risk, including the risk of losing the money you invest, and past performance does not guarantee future performance. Rebalancing cannot assure a profit or protect against loss in a declining market. Fruitful relies on information from various sources believed to be reliable, including information from its Members, Clients, and other third parties, but cannot guarantee the accuracy or completeness of that information.
Fruitful is a financial technology company, not a bank. Deposit accounts provided by Emigrant Bank, Member FDIC. Funds in the bank accounts are insured for up to $250,000 per depositor, depending on the ownership category. Interest rates are variable and subject to change at any time. These rates are current as of July 18, 2024.
¹ The people in these videos are real Fruitful Members who were paid in cash for their time and participation in this series. We think that is fair. Each testimonial reflects the individual Member's experience as an advisory Client and is not intended to represent any other Member's or Client's experience. We believe in the integrity of this approach and that, outside the conflict of interest present due to compensation, no other conflicts apply to these testimonials. These Client testimonials were given in October 2023, represent the opinions of each Member at that time, and may have been edited for brevity and clarity.
² Cost of traditional advisory firms sourced from The Kitces Report, Volume 2, 2022, Figure 61. Distribution Of Typical Annual Retainer Fee.