
What’s a Money Map—and Why You Need One
It’s not just a plan. It’s the smarter path your money takes every month.

It’s not just a plan. It’s the smarter path your money takes every month.
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The Quick Take
You’ve heard people say, “Make a budget” and “Hire a financial advisor”. A Money Map is different. It’s your financial blueprint that answers the question, “What should I do with my money?”, then makes it happen. Fruitful builds it with you, for you, then sets it to run on cruise control - leaving you feeling confident and in control. If you want clarity + momentum (not spreadsheets + stalling) a Money Map is right for you.
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What’s a Money Map? What's not?
It’s a personalized blueprint, built with your Guide, that shows exactly how your money should flow each month, across fixed bills, everyday spending, savings, and investing. A simple diagram that helps you see the right balance between living your life today and making progress toward tomorrow. With a Money Map, you know where every dollar should go, and you can feel confident that your money’s set up ideally for your lifestyle and your goals. Here’s how we think about it:
- It’s not a 100‐page plan gathering dust on a shelf.
- It’s not just “track every expense and hope for the best.”
- Instead: It’s your blueprint and your automated system—all in one.
Money Map is so effective at driving progress and peace of mind because it’s:
- Just for you: Built by your Guide, tailored to your finances, mindset, goals, and timelines.
- Effortless: Automates where your money goes every month, with clarity.
- Full Picture: Routes money to pay bills, manage spending, contribute to saving goals, and invest wisely.
- Goal-Driven: Tells you when you can expect to hit your goals with this system.
- Organized: Means you’re set up to make progress, without having to stress about it.
In short: A Money Map is the foundation, the action engine, and the progress tracker—all real, human-designed and tech-driven.
Why It Matters
When your money just ‘happens’... stress, guesswork and “I’ll deal with that later” creep in. Instead, with a Money Map, you:
- Know exactly where each paycheck (or any source of income) goes.
- See the progress toward your goals month after month.
- Have fewer decisions, less friction, and more confidence.
- Connect your everyday cashflow to big life moves.
Because when you have a system –not guesswork–you spend less time worrying and more time living life.
The Process: How We Build Your Money Map
In as fast as a week, you’ll receive your own Money Map, the big picture on your financial life. Here’s how the process works:
This is an example onboarding journey, exact timing varies.
How Fruitful can get you to progress faster
- Fewer steps to action: Meeting → plan → automation
- Single source of truth: One app for plan, accounts, and rules (vs. scattered tools)
- Behavioral design: Defaults and automations reduce decision fatigue and “I’ll do it later”
- Human + technology: Your Guide sets the direction; automations keep it moving—24/7
What You Get With Fruitful
- Money Map: A clear, living blueprint for your monthly money
- Income Split automations: Deposits auto-route to the right places
- 1:1 human guidance: Message, meet, and decide together
- Unified app: Plan + accounts + actions in one place
- Best Banking Card Product*: Earn high yields, cash back, and more
- Progress tracking: Watch your savings and goals move, automatically
- Calm: No more guesswork, guilt, or “we’ll get to it next month”
Day
--
What's Happening
Today
--
- Choose your 1-on-1 Guide and sign up
- Complete ~5 minute Onboarding
- Schedule your Discovery session
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1-3
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- Meet your Guide, provide more details
- Ask any questions you have
- Get a full understanding of our process
- Link your income and bills
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7
--
- Get your pro-built, personalized Money Map
- Talk through it with your Guide and make any tweaks you like so it’s just right
- Hit “Go” to open accounts and initiate your automatic Income Split rules
%%
Life
--
- Your money is now fully automated
- Message or meet with your Guide for ongoing support as you need it
Today
--
- Choose your 1-on-1 Guide and sign up
- Complete ~5 minute Onboarding
- Schedule your Discovery session
%%
1-3
--
- Meet your Guide, provide more details
- Ask any questions you have
- Get a full understanding of our process
- Link your income and bills
%%
7
--
- Get your pro-built, personalized Money Map
- Talk through it with your Guide and make any tweaks you like so it’s just right
- Hit “Go” to open accounts and initiate your automatic Income Split rules
%%
Life
--
- Your money is now fully automated
- Message or meet with your Guide for ongoing support as you need it
Day
--
What's Happening
Additional articles
© Fruitful 2025 — All rights reserved. “Fruitful” refers to Fruitful, Inc. and its wholly-owned, affiliated, and separately managed subsidiaries, Fruitful Financial, LLC and Fruitful Advisory, LLC, an SEC-registered investment adviser. To learn more about Fruitful Advisory, LLC please view its Form ADV Part 2 and Form CRS available at www.adviserinfo.sec.gov. Registration with the SEC does not imply any level of skill or training.
This information is provided by Fruitful for educational and illustrative purposes only and is not considered an offer, solicitation of an offer, advice, or recommendation to buy, sell, or hold any security. All investing involves risk, including the risk of losing the money you invest, and past performance does not guarantee future performance. Rebalancing cannot assure a profit or protect against loss in a declining market. Fruitful relies on information from various sources believed to be reliable, including information from its Members, Clients, and other third parties, but cannot guarantee the accuracy or completeness of that information.
Fruitful is a financial technology company, not a bank. Deposit accounts provided by Emigrant Bank, Member FDIC. Funds in the bank accounts are insured for up to $250,000 per depositor, depending on the ownership category. Interest rates are variable and subject to change at any time. These rates are current as of July 18, 2024.
¹ The people in these videos are real Fruitful Members who were paid in cash for their time and participation in this series. We think that is fair. Each testimonial reflects the individual Member's experience as an advisory Client and is not intended to represent any other Member's or Client's experience. We believe in the integrity of this approach and that, outside the conflict of interest present due to compensation, no other conflicts apply to these testimonials. These Client testimonials were given in October 2023, represent the opinions of each Member at that time, and may have been edited for brevity and clarity.
² Cost of traditional advisory firms sourced from The Kitces Report, Volume 2, 2022, Figure 61. Distribution Of Typical Annual Retainer Fee.
© Fruitful 2025 — All rights reserved. “Fruitful” refers to Fruitful, Inc. and its wholly-owned, affiliated, and separately managed subsidiaries, Fruitful Financial, LLC and Fruitful Advisory, LLC, an SEC-registered investment adviser. To learn more about Fruitful Advisory, LLC please view its Form ADV Part 2 and Form CRS available at www.adviserinfo.sec.gov. Registration with the SEC does not imply any level of skill or training.
This information is provided by Fruitful for educational and illustrative purposes only and is not considered an offer, solicitation of an offer, advice, or recommendation to buy, sell, or hold any security. All investing involves risk, including the risk of losing the money you invest and past performance does not guarantee future performance. Only members of Fruitful have access to products and services across the Fruitful affiliates and subsidiaries.
Fruitful is a financial technology company, not a bank. Deposit accounts provided by Emigrant Bank, Member FDIC. The Fruitful Card is issued by Emigrant Bank pursuant to license by Mastercard International Incorporated.
* Winner, ‘Best Banking Card Product’ Award from Tearsheet in 2025: https://tearsheet.co/announcement/announcing-the-winners-of-the-big-bank-theory-awards-2025/
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